From an early career in retail and advertising to leading one of the most beloved, aspirational fashion and luxury ecommerce platforms in the world, Alison Loehnis has always led with a unique blend of artistic sensibility and strategic thinking. Currently President of Net-a-Porter, Mr Porter and The Outnet, Alison has an approach that is both innovative and pragmatic: she has an unrelenting curiosity, strong gut instincts and an obsession with the customer, which she pairs with a great appreciation for the data. She doesn’t believe in merely reacting to market trends, but in setting the new standards for customer experience in luxury, digital retail. Over the now 16 years that she’s been with Net-a-Porter, Alison has navigated through the complexities of many changes in the business structure and organization, taking on more responsibility as she grew as a leader, and has served as an anchor for the business while various external changes took place. Her success and accomplishments include harnessing her clear vision for the business and providing a culture and place to work that continues to inspire her teams, and consumers, around the world. Perhaps at the heart of what Alison does so exquisitely, the red thread of her career, is to tell stories – to take customers on a journey to discover that perfect product that creates so much excitement in its acquisition. This is Net-a-Porter’s superpower, and why Alison has been so key over the long term: both company and leader still share the love of buying and selling to serve those who are highly engaged in this industry, and who deeply value Net-a-Porter’s commitment to making fashion accessible around the world.
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