Jenny Campbell is someone who has taken the idea of a leap of faith to the next level. Currently global Chief Marketing Officer of Kate Spade New York, Jenny has embodied the art of combining data, heart, gut instinct and vision her entire career. Her inherent optimism, positivity, empathy and tremendous success at companies like Weiden + Kennedy, Nike, 72andSunny, and Tinder, were, while not necessarily obvious, a perfect match for a brand like Kate Spade. A brand whose platform is based on the idea that Joy Colors Life - as Jenny is someone who lives her life believing in and embodying this important brand DNA. During our talk, we explore Jenny’s special brand of thinking around marketing, where the goal and the work are really about sharing the love the community gives the brand back with the community - always thinking about ways to take care of them in return. Of course, it’s easier said than done: Jenny’s deeply nuanced, heart-infused and intellectual approach to speaking authentically about joy, positivity and even mental health, is very powerful - and what sets her apart on the global stage as one of the great marketing leaders driving brands for women today.
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